The real value of Email Players #1–15 isn’t the snark—it’s the mechanics. Each issue includes:
The user is likely interested in the specific content of the first 15 issues. While the exact contents of each individual issue are tightly held (Settle rarely gives away back issues for free), we can reconstruct the essential teachings based on his public references and the core themes established in the early years.
Most businesses treat email like a digital flyer. They talk about "features," "synergy," and "quarterly sales." Ben Settle argues that this is the fastest way to get deleted.
Launches create feast/famine cycles. Instead of a launch, just send a "Now Available" email. If your daily emails have built desire, you don't need a 5-day video series. You send one email saying, "It’s out. Grab it here." And it sells. Ben Settle - Email Players 1 - 15
In the world of direct-response marketing, few names evoke as much strong reaction—or as much profit—as Ben Settle. Widely regarded as a modern master of email copywriting, Settle pioneered an aggressive, high-frequency, entertainment-focused style of email marketing that flipped traditional corporate communication on its head.
In these early issues, Settle dismantles the standard "content marketing" model. He argues that sending long, dry, educational emails actually trains your subscribers not to buy. Instead, Issues 1–15 teach you how to merge high-level entertainment with unapologetic, direct-response selling.
The Email Players newsletter has a passionate following. Subscribers have reported that the methods within have doubled, tripled, or even multiplied their sales by 10 or 20 times. Many look forward to receiving each month's issue and have found that even a single tip from one issue can add hundreds or thousands of dollars to their bottom line. The real value of Email Players #1–15 isn’t
Though internet marketing platforms, algorithms, and social media trends change constantly, the psychological triggers explored in the early issues of Email Players are timeless. They rely on fundamental human nature: curiosity, greed, the desire for entertainment, and the need for leadership.
It's also worth noting that Ben Settle's style is intentionally provocative. He uses strong language, self-promotion, and occasionally controversial humor. This approach resonates deeply with some and alienates others.
This style is the product. By reading his emails, you internalize a voice that sounds like a human being, not a corporate chatbot. In an era of AI-generated generic fluff, this human aggression is worth a fortune. Most businesses treat email like a digital flyer
Settle shares his formulas for blind curiosity subject lines. The goal of the subject line is not to sell the product; it is strictly to get the email opened.
The email begins with a compelling subject line and an immediate plunge into a story. This story often involves personal anecdotes, pop culture references, or historical events. The goal is to hook the reader's attention without immediately revealing the sales pitch. 2. The Transition (The Tie-In)
Ben Settle’s style isn't for the faint of heart. If you work for a corporate brand that requires HR-approved language, this isn't for you. But if you are a freelancer, a coach, or a small business owner who wants to see an immediate lift in sales through the power of words, is essentially the "Blueprints to the Kingdom." Final Verdict
Although each issue tackles different topics, certain themes recur throughout the first 15 volumes: